Having worked in the shirting field for many years with luxury Italian brands, Silvia Endresen is passionate about making beautiful shirts. She deeply believes in the power of fashion and design and how this enhances people’s experiences, leading their way to success.

Silvia knows that good design and refined craftsmanship are not enough. A ULV  shirt must have something unique: a good soul. It is why she chooses organic cotton fabrics for her shirts. Her husband Dag, a scientist with a passion for saving biodiversity, inspired her choice.


”I am strongly inspired by the beauty of Norwegian nature, the people and their fantastic culture. This led me to create ULV, a brand that has at its core a deep respect for nature and global society, with no compromise on quality.”

ULV means wolf in Norwegian. The brand name has been inspired by Fenris wolf, the most powerful character in Norse mythology. Fenris has been invincible in numerous encounters with the Nordic gods, until Ragnarøk or the end of the world came. It is why ULV is a dedicated shirt to powerful people, the alphas.




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